Chapter Openers 10.jpg

Beauty is in the Eye of the Beer Holder

Beauty is in the Eye of the Beer Holder

One of the biggest shelf opportunities to make a label design stand out is beer labels and cases. A unique piece beer has is the individual story it can tell from its brewery. The 47 Hills Brewing Company in South San Francisco is a up-and-coming brewhouse with its own story to tell. To express the tonality and voice of this specific brewery, I focused on telling their story as two friendly owners who met in a country band, their vintage Mercedes, and the handcrafted, wooden architecture of the newly remodeled building. The bottles sport secondary graphics from those three individual qualities including tire tracks, a keyboard, and wooden planks. 


Beer Branding & Packaging


Package Design 3


Tom McNulty


Spring 2017