My Resting Beach Face

My Resting Beach Face

The goal of this assignment is to choose a different company to re-brand and give the brand a new look and style. I chose a small, new travel agency company. This company had a rare opportunity as is specialized in holistic vacations and wellness getaways. After very extensive research of the travel agency market, I found several characteristics about Oak Hill Travel Company that differs from common travel advisors. This independently owned company puts emphasis on personal care, wellness, relaxation, and family travel. The project was driven towards adventurous and welcoming branding for the target audience. 


Company Branding


Branding Principles


David John Scott


Spring 2016