Plane and Simple

Plane and Simple

The goal of this assignment is to choose an existing company to re-brand and give the brand a new look and style. I chose was the American based brand United Airlines. The airlines have an opportunity to market themselves in the industry with their direct competition right next door. What makes each airline different and the services they offer at their varying prices can be used to sell their services and products to the whole market. Keeping the target audience of the traveling working class in mind, this brand aims to help advance United Airlines in the market.


Company Re-Brand


Branding Principles


David John Scott


Spring 2016

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