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A Kick in the Grass

A Kick in the Grass

This new and improved branding system and logomark is for the Women’s Soccer World Cup in France for Summer of 2019. This system embodies the spirit and integrity of women’s athletics and gives a voice to the world’s largest female competition. It was a primary mission to change the perspective of female soccer as a high class competition with intrigue and pertinence in modern sports and encourage young women and children to pursue their passions in health and athletics. The system celebrates the host nation, France, and excites further merchandise to remember this competition. From the typeface to color palette, these guidelines support the primary objective women’s world cup soccer tournament.

project

Sporting Event Branding

class

Identity 2

instructor

Tom McNulty

Term

Summer 2017

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