Grow a Pear
The goal of this assignment was to make a uniquely styled cookbook for a specific target audience about a chosen food topic. The topic of fruit smoothies opened many avenues to choose for an audience and concept. To complete this whole project, we had to create a multi-page cookbook, a corresponding bookmark, and create the sale page on a publisher’s website. The main focus for this project was to enhance our typographic skills as is pertains to the specific target audience. We hoped to experiment with new typographic layouts, font pairings, and graphic styles to push our concept in the most effective and interesting direction.